The School of Business offers the Bachelor of Business Administration, degree with concentrations in General Business, Accounting, Finance and Marketing. Twenty-first century leaders and managers will need to know how to: maneuver on the global stage; embrace the technological revolution; commit to corporate social responsibility; and see and appreciate the world through broad multi-disciplinary lenses. On the “Campus of Tomorrow”, School of Business programs provide tomorrow’s leaders with knowledge and skills necessary to become lifelong learners, successful members of the workforce, and engaged citizens.
The curriculum integrates theory and practical experience using real world issues and challenges to develop an understanding of the societal, organizational and individual impacts of business decisions. In addition to basic business principles and practices, the program emphasizes and integrates synergistic elements such as technological innovation, ethics and social responsibility, and internationalization.
PROGRAM OUTCOME GOALS
A graduate with a BBA degree with a concentration in General Business, Accounting, Finance and Marketing will be able to:
- Identify key assumptions used in business decision-making.
- Examine business issues and problems using appropriate analytical techniques.
- Demonstrate knowledge of the cross-functional and interdisciplinary nature of business issues and decisions.
- Conduct a strategic analysis of a real or simulated business organization.
- Demonstrate an understanding of key concepts in the business disciplines (i.e., accounting, management, marketing, economics, finance).
- Demonstrate an understanding of the importance of ethical, legal and economic perspectives in contemporary business environments.
- Identify and apply a framework for examining ethical dilemmas in business situations.
- Identify current global issues in light of their effect on business opportunities and decisions.
- Demonstrate understanding of cultural similarities and differences and their effects on organizations.
- Create well-written documents on a business issue or problem.
- Deliver an effective oral presentation on a business topic.
- Use appropriate technologies to enhance effective written and oral presentations.
Requirements for the BBA degree with specific concentrations are listed below:
Bachelor of Business Administration (BBA):
Concentration--Accounting
I. General Education Requirements (60 semester hours)
| AREA A – Essential Skills(9 semester hours) | |
| ENGL 1101 (English Composition I) | 3 |
| ENGL 1102 (English Composition II) | 3 |
| MATH 1111 (College Algebra) | 3 |
| AREA B – Institutional Option (4) semester hours) | |
| ITEC 1001(Introduction to Computing) | 4 |
| AREA C – Humanities/Fine Arts(6 semester hours) | |
| Select one of the following: MUSC 1100 (Music Appreciation) ART 1100 (Art Appreciation) ENGL 2100 (World Literature) ENGL 2110 (English Literature) |
3 |
| And one of the following: RELN 1100 (World Religions) GEOG 1101 (World Geography) Or an intermediate level (2000 or above) foreign language (Spanish, French, or Chinese) |
3 |
| AREA D – Natural Sciences, Math, Technology (11 semester hours) | |
| Choose one sequence: BIOL 1101-1101L and BIOL 1102 (Biological Sciences I & II) PHYS 1101-1101L and PHYS 1102-1102L (Physical Sciences I & II) |
7 |
| Select one of the following: ITEC 2110 (Web Development) ITEC 2120 (Introduction to Programming) |
4 |
| AREA E – Social Science (12 semester hours) | |
| POLS 1101(American Government) |
3 |
| Choose one sequence: HIST 2111 and HIST 2112 (U.S. History I & II) HIST 1111 and HIST 1112 (World History I & II) HIST 1121 and HIST 1122 (Western Civilization I & II) |
6 |
| Select one of the following: SOCI 1101 (Introduction to Sociology) ANTH 1102 (Introduction to Anthropology) PSYC 1102 (The Psychological Experience) |
3 |
| AREA F – Courses Related to the Program of Study (18 semester hours) | |
| ACCT 2101 (Principles of Accounting I) | 3 |
| ACCT 2102 (Principles of Accounting II) | 3 |
| BUSA 2105 (Communications in the Business Environment) | 3 |
| BUSA 2106 (The Environment of Business) | 3 |
| ECON 2105 (Principles of Macroeconomics) | 3 |
| ECON 2106 (Principles of Microeconomics) | 3 |
| II. Major Requirements (60 semester hours) -A minimum of 39 hours must be at the 3000/4000 level. |
|
| Required Business Courses (Business Core) (36 semester hours) | |
| BUSA 2000 (Statistical Analysis for Business) | 3 |
| BUSA 3100 (Management Information Systems) | 3 |
| BUSA 3200 (Global Business) | 3 |
| BUSA 3500 (Legal Environment of Business) | 3 |
| FINA 3000 (Principles of Finance) | 3 |
| MKTG 3000 (Principles of Marketing) | 3 |
| MGMT 3000 (Principles of Management) | 3 |
| MGMT 3040 (Human Resource Management) | 3 |
| MGMT 3400 (Ethics and Corporate Social Responsibility) | 3 |
| MGMT 4100 (Organizational Behavior) | 3 |
| MGMT 4600 (Operations and Project Management) | 3 |
| MGMT 4700 (Strategic Management – Capstone) | 3 |
| Accounting Concentration (18) semester hours) | |
| BUSA 3000 (Applied Business Statistics) | 3 |
| ACCT 3101 Financial Accounting and Reporting I | 3 |
| ACCT 3102 Financial Accounting and Reporting II | 3 |
| Accounting Electives -must be at the 300/4 level |
9 |
| General Electives (must be taken outside the School of Business) - must be at the 3000/4000 level |
6 |
*120 semester hours required for graduation
Bachelor of Business Administration (BBA):
Concentration –Finance
I. General Education Requirements (60 semester hours)
| AREA A – Essential Skills(9 semester hours) | |
| ENGL 1101 (English Composition I) | 3 |
| ENGL 1102 (English Composition II) | 3 |
| MATH 1111 (College Algebra) | 3 |
| AREA B – Institutional Option (4) semester hours) | |
| ITEC 1001(Introduction to Computing) | 4 |
| AREA C – Humanities/Fine Arts(6 semester hours) | |
| Select one of the following: MUSC 1100 (Music Appreciation) ART 1100 (Art Appreciation) ENGL 2100 (World Literature) ENGL 2110 (English Literature) |
3 |
| And one of the following: RELN 1100 (World Religions) GEOG 1101 (World Geography) Or an intermediate level (2000 or above) foreign language (Spanish, French, or Chinese) |
3 |
| AREA D – Natural Sciences, Math, Technology (11 semester hours) | |
| Choose one sequence: BIOL 1101-1101L and BIOL 1102 (Biological Sciences I & II) PHYS 1101-1101L and PHYS 1102-1102L (Physical Sciences I & II) |
7 |
| Select one of the following: ITEC 2110 (Web Development) ITEC 2120 (Introduction to Programming) |
4 |
| AREA E – Social Science (12 semester hours) | |
| POLS 1101(American Government) |
3 |
| Choose one sequence: HIST 2111 and HIST 2112 (U.S. History I & II) HIST 1111 and HIST 1112 (World History I & II) HIST 1121 and HIST 1122 (Western Civilization I & II) |
6 |
| Select one of the following: SOCI 1101 (Introduction to Sociology) ANTH 1102 (Introduction to Anthropology) PSYC 1102 (The Psychological Experience) |
3 |
| AREA F – Courses Related to the Program of Study (18 semester hours) | |
| ACCT 2101 (Principles of Accounting I) | 3 |
| ACCT 2102 (Principles of Accounting II) | 3 |
| BUSA 2105 (Communications in the Business Environment) | 3 |
| BUSA 2106 (The Environment of Business) | 3 |
| ECON 2105 (Principles of Macroeconomics) | 3 |
| ECON 2106 (Principles of Microeconomics) | 3 |
II. Major Requirements (60 semester hours)
| -A minimum of 39 hours must be at the 3000/4000 level. |
|
| Required Business Courses (Business Core) (36 semester hours) | |
| BUSA 2000 (Statistical Analysis for Business) | 3 |
| BUSA 3100 (Management Information Systems) | 3 |
| BUSA 3200 (Global Business) | 3 |
| BUSA 3500 (Legal Environment of Business) | 3 |
| FINA 3000 (Principles of Finance) | 3 |
| MKTG 3000 (Principles of Marketing) | 3 |
| MGMT 3000 (Principles of Management) | 3 |
| MGMT 3040 (Human Resource Management) | 3 |
| MGMT 3400 (Ethics and Corporate Social Responsibility) | 3 |
| MGMT 4100 (Organizational Behavior) | 3 |
| MGMT 4600 (Operations and Project Management) | 3 |
| MGMT 4700 (Strategic Management – Capstone) | 3 |
| Finance Concentration (18 semester hours) | |
| BUSA 3000 (Applied Business Statistics) | 3 |
| BUSA 3600 (Telecommunications/ Network Design and Integration) | 3 |
| FINA 4100 (International Finance) or ECON 4100 (International Economics) |
3 |
| BUSA 4751 (Business Internship/Experiential Learning) (or Business Elective at the 4000 level) |
3 |
| Finance Electives - must be at the 3000/4000 level |
6 |
| General Electives (must be taken outside the School of Business) - must be at the 3000/4000 level |
6 |
*120 semester hours required for graduation
Bachelor of Business Administration (BBA):
Concentration –General Business
I. General Education Requirements (60 semester hours)
| AREA A – Essential Skills(9 semester hours) | |
| ENGL 1101 (English Composition I) | 3 |
| ENGL 1102 (English Composition II) | 3 |
| MATH 1111 (College Algebra) | 3 |
| AREA B – Institutional Option (4) semester hours) | |
| ITEC 1001(Introduction to Computing) | 4 |
| AREA C – Humanities/Fine Arts(6 semester hours) | |
| Select one of the following: MUSC 1100 (Music Appreciation) ART 1100 (Art Appreciation) ENGL 2100 (World Literature) ENGL 2110 (English Literature) |
3 |
| And one of the following: RELN 1100 (World Religions) GEOG 1101 (World Geography) Or an intermediate level (2000 or above) foreign language (Spanish, French, or Chinese) |
3 |
| AREA D – Natural Sciences, Math, Technology (11 semester hours) | |
| Choose one sequence: BIOL 1101-1101L and BIOL 1102 (Biological Sciences I & II) PHYS 1101-1101L and PHYS 1102-1102L (Physical Sciences I & II) |
7 |
| Select one of the following: ITEC 2110 (Web Development) ITEC 2120 (Introduction to Programming) |
4 |
| AREA E – Social Science (12 semester hours) | |
| POLS 1101(American Government) |
3 |
| Choose one sequence: HIST 2111 and HIST 2112 (U.S. History I & II) HIST 1111 and HIST 1112 (World History I & II) HIST 1121 and HIST 1122 (Western Civilization I & II) |
6 |
| Select one of the following: SOCI 1101 (Introduction to Sociology) ANTH 1102 (Introduction to Anthropology) PSYC 1102 (The Psychological Experience) |
3 |
| AREA F – Courses Related to the Program of Study (18 semester hours) | |
| ACCT 2101 (Principles of Accounting I) | 3 |
| ACCT 2102 (Principles of Accounting II) | 3 |
| BUSA 2105 (Communications in the Business Environment) | 3 |
| BUSA 2106 (The Environment of Business) | 3 |
| ECON 2105 (Principles of Macroeconomics) | 3 |
| ECON 2106 (Principles of Microeconomics) | 3 |
II. Major Requirements (60 semester hours)
| -A minimum of 39 hours must be at the 3000/4000 level. |
|
| Required Business Courses (Business Core) (36 semester hours) | |
| BUSA 2000 (Statistical Analysis for Business) | 3 |
| BUSA 3100 (Management Information Systems) | 3 |
| BUSA 3200 (Global Business) | 3 |
| BUSA 3500 (Legal Environment of Business) | 3 |
| FINA 3000 (Principles of Finance) | 3 |
| MKTG 3000 (Principles of Marketing) | 3 |
| MGMT 3000 (Principles of Management) | 3 |
| MGMT 3040 (Human Resource Management) | 3 |
| MGMT 3400 (Ethics and Corporate Social Responsibility) | 3 |
| MGMT 4100 (Organizational Behavior) | 3 |
| MGMT 4600 (Operations and Project Management) | 3 |
| MGMT 4700 (Strategic Management – Capstone) | 3 |
| General Business Concentration (18 semester hours) | |
| BUSA 3000 (Applied Business Statistics) | 3 |
| BUSA 3600 (Telecommunications/ Network Design and Integration) | 3 |
| BUSA 4751 (Business Internship/Experiential Learning) (or Business Elective at the 4000 level) |
3 |
| Business Electives - must be at the 3000/4000 level and must include one 4000-level international elective (e.g., International Economics, International Marketing, Studies Abroad) |
9 |
| General Electives (must be taken outside the School of Business) - must be at the 3000/4000 level |
6 |
*120 semester hours required for graduation
Bachelor of Business Administration (BBA):
Concentration—Marketing
I. General Education Requirements (60 semester hours)
| AREA A – Essential Skills(9 semester hours) | |
| ENGL 1101 (English Composition I) | 3 |
| ENGL 1102 (English Composition II) | 3 |
| MATH 1111 (College Algebra) | 3 |
| AREA B – Institutional Option (4) semester hours) | |
| ITEC 1001(Introduction to Computing) | 4 |
| AREA C – Humanities/Fine Arts(6 semester hours) | |
| Select one of the following: MUSC 1100 (Music Appreciation) ART 1100 (Art Appreciation) ENGL 2100 (World Literature) ENGL 2110 (English Literature) |
3 |
| And one of the following: RELN 1100 (World Religions) GEOG 1101 (World Geography) Or an intermediate level (2000 or above) foreign language (Spanish, French, or Chinese) |
3 |
| AREA D – Natural Sciences, Math, Technology (11 semester hours) | |
| Choose one sequence: BIOL 1101-1101L and BIOL 1102 (Biological Sciences I & II) PHYS 1101-1101L and PHYS 1102-1102L (Physical Sciences I & II) |
7 |
| Select one of the following: ITEC 2110 (Web Development) ITEC 2120 (Introduction to Programming) |
4 |
| AREA E – Social Science (12 semester hours) | |
| POLS 1101(American Government) |
3 |
| Choose one sequence: HIST 2111 and HIST 2112 (U.S. History I & II) HIST 1111 and HIST 1112 (World History I & II) HIST 1121 and HIST 1122 (Western Civilization I & II) |
6 |
| Select one of the following: SOCI 1101 (Introduction to Sociology) ANTH 1102 (Introduction to Anthropology) PSYC 1102 (The Psychological Experience) |
3 |
| AREA F – Courses Related to the Program of Study (18 semester hours) | |
| ACCT 2101 (Principles of Accounting I) | 3 |
| ACCT 2102 (Principles of Accounting II) | 3 |
| BUSA 2105 (Communications in the Business Environment) | 3 |
| BUSA 2106 (The Environment of Business) | 3 |
| ECON 2105 (Principles of Macroeconomics) | 3 |
| ECON 2106 (Principles of Microeconomics) | 3 |
II. Major Requirements (60 semester hours)
| -A minimum of 39 hours must be at the 3000/4000 level. |
|
| Required Business Courses (Business Core) (36 semester hours) | |
| BUSA 2000 (Statistical Analysis for Business) | 3 |
| BUSA 3100 (Management Information Systems) | 3 |
| BUSA 3200 (Global Business) | 3 |
| BUSA 3500 (Legal Environment of Business) | 3 |
| FINA 3000 (Principles of Finance) | 3 |
| MKTG 3000 (Principles of Marketing) | 3 |
| MGMT 3000 (Principles of Management) | 3 |
| MGMT 3040 (Human Resource Management) | 3 |
| MGMT 3400 (Ethics and Corporate Social Responsibility) | 3 |
| MGMT 4100 (Organizational Behavior) | 3 |
| MGMT 4600 (Operations and Project Management) | 3 |
| MGMT 4700 (Strategic Management – Capstone) | 3 |
| Marketing Concentration (21 semester hours) | |
| MKTG 3050 (Consumer Behavior) | 3 |
| MKTG 4025 (Marketing Research) | 3 |
| MKTG 4400 (International Marketing) | 3 |
| MKTG 4751 (Business Internship/Experiential Learning | 3 |
| Marketing Electives – must be at the 3000/4000 levels |
9 |
| General Electives (must be taken outside the School of Business) - must be at the 3000/4000 level |
3 |
*120 semester hours required for graduation
